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Is Coach not cool anymore?

blogs.shu.edu - Coach is Back to Stay – The Stillman Exchange - Seton Hall University

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Priscilla Febus

Trending Writer

Coach is back and ready to dominate the handbag industry. The famous leather handbag brand fell out of style as the trends of the early 2000s began to die, but now that there is a revival of Y2K fashion, Coach has completely rebranded itself to fit into the wants and needs of 2021 fashion. At the beginning of the 2010s, Coach’s share in the U.S. handbag market began to fall, as brands such as Michael Kors surged in terms of lower-end, affordable luxury handbags. Coach bags found themselves in the back people’s closet, as the handbag market preferred brands like Michael Kors and Kate Spade instead. Coach began to expect major drops in sales and was soon faced with their North American store sales falling into single-digit percentages. Thankfully for Coach, with the recent rise of TikTok and Gen Z’s current obsession with fashion from the past, Coach has resurfaced and modernized its classic handbags to appeal to a new market. Their most recent popular handbag to date, the Pillow Tabby Shoulder Bag 26, has been seen on the arms of Coach’s celebrity spokesperson, Jennifer Lopez. The bag has been restructured to the silhouette of its archival 1970s Coach design, to now be ultra-soft and as its name entails, feel like a pillow. Paris Hilton, the definition of Y2K fashion, was featured in Coach’s campaign last year as she showed off the classic Swinger bag, another style comeback from the archives. While Coach began to rebrand by bringing back reimagined classics, it has also begun to modernize with the help of popular brands such as Champion. Considering both brands are known for their signature “C” on apparel, it was creative to combine both designs of their “C” monogram into one. This collaboration has helped Coach in appealing to those that want athleisure, but affordable luxury at the same time. As if that were to end to Coach’s outreach, the brand has also dropped a collaboration with makeup powerhouse, Sephora. The limited-edition collection ranges from animal-shaped makeup palettes to lip glosses and makeup brush sets. Coach is known for being accessible in luxury fashion, but those uninterested in its handbags and clothing can wear their own Coach creation with this new line of makeup and beauty products. A previously failing brand, Coach was hiding in the shadows, waiting for their moment to reemerge into the industry. Now, more elevated than ever before, Coach handbags can once again be found on the arms (and now faces) of trendsetters everywhere.

Contact Priscilla at febuspri@shu.edu

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What trends are coming back in 2022?

15 Fashion Trends That Are Out In 2022 Skinny jeans. atdigit/Shutterstock. ... Neutral colors. Edward Berthelot/Getty Images. ... Midi skirts. Jeremy Moeller/Getty Images. ... Camo. Daniel Zuchnik/Getty Images. ... Cold-shoulder tops. Victoria Chudinova/Shutterstock. ... Unsustainable clothes. Halfpoint/Shutterstock. ... Tunics. ... Mirrored sunglasses. More items... •

glam.com - 15 Fashion Trends That Are Out In 2022 - Glam

15 Fashion Trends That Are Out In 2022

Living through several years of a global pandemic feels a little bit like what we may have imagined. Now, however, the world is opening up somewhat, and we're glittering the walls (quite literally, actually, if you've been keeping up with interior design trends) with the jubilant glee of our newfound freedom après being back outside. Fashion is no exception to this joy, and 2022 is stocked up with fashion trends that are ever-so-daring, might we say. With fast fashion being on the rise more than ever (via Fast Fashion Global Market Report 2022), it can feel hard to keep up with fads that seem to come and go in the blink of an eye. 2022 is a bit of an unoriginal year: it's spent most of its time drawing influence from other eras, decades, and pop culture moments, per the Indian Institute of Art and Design. It makes sense, though, if you think about it: we just spent over two years primarily indoors; we didn't really have the time to go out in the world and experiment with new and innovative fashion ideas. We were focused on recovering, rebuilding, and relearning, so we have to give the fashion world a bit of a pass. In light of everything that's happened in the last couple of years, fashion has been making its comeback by reflecting our modern-day lives, and it's here to get your attention in 2022. There's a lot being pulled from previous decades, but that doesn't mean we're looking back on quite everything just yet. In fact, are a number of trends that 2022 will not be welcoming back with open arms.

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