Is Coach out of style?

blogs.shu.edu - Coach is Back to Stay – The Stillman Exchange - Seton Hall University

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Priscilla Febus

Trending Writer

Coach is back and ready to dominate the handbag industry. The famous leather handbag brand fell out of style as the trends of the early 2000s began to die, but now that there is a revival of Y2K fashion, Coach has completely rebranded itself to fit into the wants and needs of 2021 fashion. At the beginning of the 2010s, Coach’s share in the U.S. handbag market began to fall, as brands such as Michael Kors surged in terms of lower-end, affordable luxury handbags. Coach bags found themselves in the back people’s closet, as the handbag market preferred brands like Michael Kors and Kate Spade instead. Coach began to expect major drops in sales and was soon faced with their North American store sales falling into single-digit percentages. Thankfully for Coach, with the recent rise of TikTok and Gen Z’s current obsession with fashion from the past, Coach has resurfaced and modernized its classic handbags to appeal to a new market. Their most recent popular handbag to date, the Pillow Tabby Shoulder Bag 26, has been seen on the arms of Coach’s celebrity spokesperson, Jennifer Lopez. The bag has been restructured to the silhouette of its archival 1970s Coach design, to now be ultra-soft and as its name entails, feel like a pillow. Paris Hilton, the definition of Y2K fashion, was featured in Coach’s campaign last year as she showed off the classic Swinger bag, another style comeback from the archives. While Coach began to rebrand by bringing back reimagined classics, it has also begun to modernize with the help of popular brands such as Champion. Considering both brands are known for their signature “C” on apparel, it was creative to combine both designs of their “C” monogram into one. This collaboration has helped Coach in appealing to those that want athleisure, but affordable luxury at the same time. As if that were to end to Coach’s outreach, the brand has also dropped a collaboration with makeup powerhouse, Sephora. The limited-edition collection ranges from animal-shaped makeup palettes to lip glosses and makeup brush sets. Coach is known for being accessible in luxury fashion, but those uninterested in its handbags and clothing can wear their own Coach creation with this new line of makeup and beauty products. A previously failing brand, Coach was hiding in the shadows, waiting for their moment to reemerge into the industry. Now, more elevated than ever before, Coach handbags can once again be found on the arms (and now faces) of trendsetters everywhere.

Contact Priscilla at febuspri@shu.edu

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Why have a 72 hour kit?

A 72-hour kit, also called a disaster supply kit, is a small collection of things that you would need in an emergency. These supplies can come in handy if you're unable to function normally because of a disaster or emergency. For example, during a flood you may not be able to reach a grocery store to buy food.

intermountainhealthcare.org - Are you updating your 72-hour emergency kit often enough

Finding the right place for your emergency kit might seem like a pain. It’s hard to carve out space for a bulky bag or container in your home. Several containers if you have a family. Even still, the point of a 72-hour kit is to have needed supplies accessible in the event of an emergency. Not to mention that not all emergencies happen while you are at home. Here’s where FEMA (Federal Emergency Management Agency) recommends you keep a 72-hour kit. At home. Keep your kit in a safe place (cool and dry). Your storage spot should be easily accessible. You may not have a lot of time to grab your kit before you need to evacuate or leave your home. In your car. You should have a small emergency kit in your car in the event you become stranded or cannot make it home during an emergency. As you build this kit, plan for fluctuations in temperature that come along with being in a car. Include car specific items (such as road flares). Aim to keep a full tank of gas in your car as much as possible. At work. You won’t need a full emergency kit at work. However, you should be prepared to be stranded at your place of work for at least 24 hours. This kit needs to include food, water, and necessary medications for one day. Being prepared for an emergency isn’t easy. It requires effort to put together and maintain a 72-hour kit. But knowing that you’ll be prepared for anything will give you peace of mind.

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