What are real needs?

Real needs often refer to the real qualities and efforts a person needs to develop or utilize that lead to the results they desire.

jevonbolden.com - Writing to Felt Need vs Real Need - Jevon Bolden

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As you may be saying to yourself that both sets of needs appear to be real, I concur. Yes, both felt and real needs are legitimate. But sometimes as people of great passion and conviction, authors have arrived at places in their own lives where they’ve come to see larger issues that are affecting groups of people versus individual lives. I think it’s noble for authors to help readers rise above their circumstances and answer to higher callings and the like. But it’s all about how you lead them to do this.

It’s likely that you see people’s real needs and just want to help them with the real solution, so you dive in, tackling their issues head on—like giving them medicine without a spoonful of sugar. But what you’ll notice, if you release a concept like this, your audience generally will reject real-needs messages as quickly and strongly as they will receive felt-needs messages. Just compare your social media posts: which ones get the most responses, likes, or shares?

My recommendation: address felt need up front and just kind of slide the medicine, the behavior and habit changes (the real need), in there in between. You may think that handling their message in this way waters it down, but I strongly disagree. Carefully planning how to present your message shows that you understand what it takes for your readers to get from point A to point B. Their sense that you get them will translate and will cause your message to get into more hands, affecting a larger audience than it would if you went right into what you see as your readers’ real need.

When you show that you can relate, you are not watering anything down. You are actually revealing your own humanity. If your purpose is to empower, inspire, or teach, you must get on eye level first. It’s basic empathy. Then they will be open to receiving from you what they need to not only get there (felt need) but also to receiving what they need to stay there (real need). Does that make sense?

As you develop your concepts, consider what your goals are for the project. You don’t have to have a grandiose vision, but you will feel accomplished and satisfied when your book project releases and meets your set expectations. If this continues to be a challenge for you, consider consulting with an industry-experienced editor, one who has experience working on books that compare to yours. They can help you home in on the felt needs of your audience and help you develop books that center on those needs.

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When an elderly person stops eating?

A reduction in appetite is one sign that someone may be in the last days of their life. They may no longer wish to eat or drink anything. This could be because they find the effort of eating or drinking to be too much. But it may also be because they have little or no need or desire for food or drink.

nhsinform.scot - Body changes at the end of life | NHS inform

Should I be worried?

If a person stops eating or drinking because of their reduced appetite, this may be hard to accept, but it is a normal part of the dying process. If they stop drinking, their mouth may look dry, but this does not always mean they are dehydrated. It is normal for all dying people eventually to stop eating and drinking.

Is there anything I can do to help?

If the person is conscious and they want something to eat or drink, you can offer sips, provided they can still swallow. You can give some comfort to a person with a dry mouth by:

offering a drink through a straw (or from a teaspoon or syringe)

moistening the mouth with a damp sponge – special kinds of sponge are available for this purpose (the person may bite on this at first, but keep holding it, as they will let go)

placing ice chips in the mouth

applying lip balm

Your doctor may prescribe an oral gel that is used to help moisten the person’s lips and mouth.

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