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What are the 7 C's and 3 Vs of communication?

The seven C's are: clear, correct, complete, concrete, concise, considered and courteous. You can learn more broadly about communication in our podcast on the subject.

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Clear

There are several stages to clarity.

Firstly, it’s important to be clear about the purpose of the message you’re delivering. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. If there are multiple goals, each should be laid out separately. Secondly, it’s essential that the content of the communication is itself clear. You should avoid jargon, use simple language, use simple structures and focus on the core points of your message.

Correct

It’s essential that both the factual information and the language and grammar you use are correct. If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. This will reduce the effectiveness of your communication.

Some communications simply must be correct, clear and concise.

Complete

Completeness is often one of the most important of the 7 Cs of communication. When creating a message, it’s important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. This level of detail will be different in different situations, and you should adjust your communications accordingly. In addition, you should make things as easy as possible for the recipient. For example, if you are issuing a “call to action”, provide explicit guidance on that action. Increasingly it’s common to include things like hyperlinks in written communications or to attach FAQs, both of which help audiences access a complete set of information while also ensuring that core communications focus on core messages.

Concrete

When shaping your communication you must ensure that you are specific and that the logic and messages that you’re using fit together, build on each other and support each other. Your arguments should be based on solid facts and opinions from credible sources and you should share irrefutable data to support your argument. It may be important to help bring the solid nature of what you’ve created to life for your audience through examples that show the relevance of your messages for them as individuals.

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What are the six care values?

The 6Cs – care, compassion, courage, communication, commitment and competence – are the central set of values of the Compassion in Practice strategy, which was drawn up by NHS England Chief Nursing Officer Jane Cummings and launched in December 2012.

However, putting them together in this way to define a vision is an opportunity to reinforce the enduring values and beliefs that underpin care wherever it takes place. It gives us an easily understood and consistent way to explain our values as professionals and care staff and to hold ourselves to account for the care and services that we provide.” The purpose of the 6Cs is to ensure people are looked after with care and compassion, by professionals who are competent, communicate well, have the courage to make changes that improve care and can deliver the best, and commit to delivering this all day, every day (NHS 6Cs England, 2012). The 6Cs are all equally important and are essential to providing high-quality, compassionate care. There are currently approximately 5.8 million people working in the Care sector. The Compassion in Practice strategy and the 6Cs apply to every care and support setting including:

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