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What are the 7 C's of communication?

The 7 Cs of Communication Clear. Clarity is ensuring what you're saying is communicated clearly and with no room for misunderstanding. ... Concise. Convey your points in a succinct and concise way. ... Concrete. ... Correct. ... Coherent. ... Complete. ... Courteous.

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Whether at work or during our personal lives, good communication skills are essential. They can improve relationships, further your career, and build your social confidence. So how can you make sure you’re communicating to the best of your abilities?

The 7 Cs can help. They can be applied to all forms of communication, whether that’s writing an email, creating marketing content, giving a presentation, having a job interview, or chairing a meeting. You can use the 7 Cs of communication checklist to ensure you’re a more productive and effective communicator:

Clear

Clarity is ensuring what you’re saying is communicated clearly and with no room for misunderstanding. Good advice for being clear includes:

Use simple language and focus on core points of your message

Don’t use idioms to prevent any confusion and ambiguity

Be clear in your mind about what you want to say and its purpose before you say it

Concise

Convey your points in a succinct and concise way. Short sentences are more likely to keep the attention of the listener, so try to use as little words as possible to communicate your message. Concise communication is non-repetitive, saves time, and is more comprehensible for the audience.

Concrete

A concrete message is precise and backed by confidence as well as the use of supporting facts and figures.

Correct

You should use the most suitable language for your specific message, and the best form of communication. Correctness also means keeping your language free of mistakes, whether that’s grammatical, spelling, or other inaccuracies.

Coherent

Coherent conversation makes sense and flows logically. Think carefully about the order of your points and how you can make it come across in an easy-to-understand way. It’s also important to be consistent with style and content when delivering multiple forms of communications.

Complete

Make sure nothing is missing. Complete communication ensures the audience has all the information they need, and are able to easily come to the desired conclusion. Good ways to be complete include:

Providing a ‘call to action’ i.e. what you would like your audience to do after receiving the message?

Including hyperlinks in written content to ensure all information is provided

Courteous

It’s important to be polite and respectful of your audience. Being friendly, considerate, and professional will make your communications much more effective. You should also be transparent, open, and honest, and be happy to answer any questions if applicable. So now you can see how the 7 Cs is a versatile tool that can be adapted for use in any form of communication. If you want to further improve your communication skills and confidence at work, why not check out our range of Marketing, Management, and Sales qualifications? With study options to suit you and course content designed for the workplace, a professional qualification is sure to boost your career.

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What is the single biggest problem in communication?

“The single biggest problem with communication is the illusion that it has taken place.” This quote is commonly attributed to the Irish Playwriter George Bernard Shaw.

“The single biggest problem with communication is the illusion that it has taken place.”

This quote is commonly attributed to the Irish Playwriter George Bernard Shaw.

My video blog this week looks at this illusion in more detail. I also outline what it looks and feels like and the three ways you can move from illusion to reality.

Real Communication

In my latest book, Real Communication: How to be you and lead true, I have a whole chapter dedicated to helping people overcome the single biggest problem with communication. Grab yourself a copy to find out more.

Praise for Real Communication

A wealth of experience, insight and practical steps to improve how to connect and influence. A fun and engaging read, with great stories and examples. I loved the focus on connecting through identifying your own 'genius', and what makes you unique. Brilliant book! An easy to read and practical book on why we need to be authentic. The author had me laughing in parts when she talked about why we need to get rid of jargon, all too common in my workplace. Feels like you're getting good leadership advice from a friend. Highly recommended. Gabrielle Dolan is a best selling author and international speaker on business storytelling and authentic leadership. She is also the founder of Jargon Free Fridays. Her latest book, Real Communication: How to be you and lead true, can be purchased here. Follow this link to find out more about Gabrielle.

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