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What are the 7 keys to effective communication?

The seven C's of communication is a list of principles for written and spoken communications to ensure that they are effective. The seven C's are: clear, correct, complete, concrete, concise, considered and courteous.

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Clear

There are several stages to clarity.

Firstly, it’s important to be clear about the purpose of the message you’re delivering. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. If there are multiple goals, each should be laid out separately. Secondly, it’s essential that the content of the communication is itself clear. You should avoid jargon, use simple language, use simple structures and focus on the core points of your message.

Correct

It’s essential that both the factual information and the language and grammar you use are correct. If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. This will reduce the effectiveness of your communication.

Some communications simply must be correct, clear and concise.

Complete

Completeness is often one of the most important of the 7 Cs of communication. When creating a message, it’s important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. This level of detail will be different in different situations, and you should adjust your communications accordingly. In addition, you should make things as easy as possible for the recipient. For example, if you are issuing a “call to action”, provide explicit guidance on that action. Increasingly it’s common to include things like hyperlinks in written communications or to attach FAQs, both of which help audiences access a complete set of information while also ensuring that core communications focus on core messages.

Concrete

When shaping your communication you must ensure that you are specific and that the logic and messages that you’re using fit together, build on each other and support each other. Your arguments should be based on solid facts and opinions from credible sources and you should share irrefutable data to support your argument. It may be important to help bring the solid nature of what you’ve created to life for your audience through examples that show the relevance of your messages for them as individuals.

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What does RSW stand for?

A Registered Social Worker is registered with the Ontario College of Social Workers and Social Service Workers (OCSWSSW), which is a regulatory body that ensures ethical practice and protects the public interest.

MSW

A Master of Social Work is a credential that you will often see for counsellors/therapists and is a good couple of letters to notice as many extended health care plans will cover sessions with an MSW. It is good to know that social workers are unable to provide a mental health diagnosis or prescribe medication. However, social workers are trained in issues around mental health, so if your therapist suspects that a formal diagnosis or medication might be helpful to you, they would refer you to a psychiatrist.

RSW

A Registered Social Worker is registered with the Ontario College of Social Workers and Social Service Workers (OCSWSSW), which is a regulatory body that ensures ethical practice and protects the public interest. If you ever have a concern about a social worker's behaviour, this is who you would reach out to for support.

Coverage

If you have extended health benefits, review your plan as most insurance providers cover sessions with an MSW, RSW. If you do not have extended health benefits, working with a Registered Social Worker means that you might be able to claim sessions as part of your medical expenses.

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