Photo: Rama Dhanu

What color attracts buyers?

Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.

linkedin.com - The Top 10 Colors That Increase Sales! - LinkedIn

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Sales training teaches us to be conscious about what we say, our body language and the way we sell. One thing that we perhaps don't think about enough is the effect that color has on our sales interactions.

Whether it's the clothes you wear or the color of your marketing, the colors you chose will have an affect on your prospects and customers. If you wore red to a sales meeting for example, would it increase the likelihood of you getting the sale? If your leaflet has green writing, what difference could that make when customers or prospects read it?

Here are the top 10 colors that affect your sales interactions:

1. Red

Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.

2. Blue

When you want to be viewed as trustworthy and cool, blue is the color for you. Blue is a more relaxed color and bit more softer than black when used for writing text or suit color. Mix blue with complimentary colors for best results. A strong and bright color, pink grabs attention. A stand out color it is effective on both male and female and can show excitement and boldness when used for marketing.

4. Yellow

Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.

5. Green

Green is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the color of money, so it creates thoughts of wealth. Perhaps a good color for closing?

6. Purple

Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. If you want to appear with some form of authority or seniority, purple is a great color choice.

7. Gold

Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.

8. Orange

Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.

9. Brown

Brown, an earthy tone, is known as a comfort color, lending relaxation to customers. A grey suit with brown shoes and belt can be a popular combination.

10. Black

Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast. Color can seem like a small detail, but it is proven by psychologists and marketing teams as a highly influential part of the buying process. Take time to think about how you present yourself, the colors you chose for different sales situations and how you marketing appears, changing the color could have a huge affect on your sales!

Which color is your favorite?

Do you chose colors based on what you want to achieve?

Which color do you think is the most effective?

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