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The bold and dauntless red was feminine, yet daring and powerful. It became symbolic of strength during a time when men were trying to strip that away from women. “In order to gain more notoriety and attention to their cause, some ladies would wear lipstick to their public events.
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Read More »Red lipstick is a cosmetic staple for many women, whether it’s a go-to personal confidence booster or an easy night out accessory. But, the modern-day relationship between women and red lipstick is actually rooted in history. In the early 20th century, red lipstick was synonymous with power and strength, specifically during the Suffragettes movement. The movement, which campaigned for votes for middle-class, property-owning women and believed in peaceful protest, had quite the connection to beauty. As these women fought for their rights, red lipstick became a part of their uniform. The bold and dauntless red was feminine, yet daring and powerful. It became symbolic of strength during a time when men were trying to strip that away from women. “In order to gain more notoriety and attention to their cause, some ladies would wear lipstick to their public events. This was seen as the mark of the independent, emancipated woman, which at the time was thought to be quite scandalous. This subversive action would have brought censure from men, and some women who regarded these women as morally lacking,” Gabriela Hernandez, cosmetics historian and founder of Bésame Cosmetics tells Teen Vogue. The insinuation that red lipstick could also be viewed as scandalous is a projection that is still relevant today. Especially for women of color, who were often left out during the Suffragettes movement. Fashion historian Shelby Ivey Christie reflects on her own relationship with red lipstick as a Black woman telling us, “For me, red lipstick is about shifting the narrative around what red lipstick traditionally meant for Black women. There’s a long history of hyper-sexualization that is amplified by caricatures of Black women with exaggerated red lips.” There's also the history of minstrel shows with actors mocking black people by painting their skin black with big red lips to the caricatures of the mammy were often wearing red lipstick. Founder of UOMA Beauty Sharon Chuter agrees that the narrative for Black women, as opposed to white women and red lipstick, is different. “For white women, [red lipstick] is a really a very bold statement which is why it got classified under power. Whereas, for Black women, it doesn't look that extreme because our skin is melanated." This perspective of race and red lipstick adds another layer to why the product was so connected to power during a period where Black women were excluded. It even raises the question of if red lipstick would have the same symbolism during the Suffragettes movement if Black women were more involved. Today, wearing the lip color exudes the same feeling for all women who wear it, despite the history. “When I’m putting on a red lipstick it’s because I’m ready to go for it. I’m feeling confident or I needed a confidence boost is when that lipstick comes on," Sharon says. In fact, her brand UOMA beauty has a lipstick collection dubbed “Badass Icon,” which features lipsticks named after and inspired by notable Black women, and a number of them are reds. Sharon tells Teen Vogue that she wants Black women to wear red as a “signature,” which speaks to the deep crimsons and scarlet reds that make up the collection.
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