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What emotion spreads the fastest?

Their conclusion: Joy moves faster than sadness or disgust, but nothing is speedier than rage.

What motivates your child?
What motivates your child?

Children are more motivated when they have some degree of self-determination, and can elect to pursue tasks that are personally meaningful. When...

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At what age do you stop fearing death?
At what age do you stop fearing death?

We get better at this as we age. A 2000 meta-analysis found that fear of death grows in the first half of life, but by the time we hit the 61-to-87...

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If you’ve spent much time on Facebook, Twitter or other social media, you’ve probably noticed how quickly emotions—pride, happiness, disappointment, incredulousness—can spread throughout the online community. What’s curious is that one sentiment travels faster than others, say researchers at Beihang University in China. They gauged various online emotions by tracking emoticons embedded in millions of messages posted on Sina Weibo, a popular Twitter-like microblogging platform. Their conclusion: Joy moves faster than sadness or disgust, but nothing is speedier than rage. The researchers found that users reacted most angrily—and quickly—to reports concerning “social problems and diplomatic issues,” like a 2010 incident where a tainted food additive was believed to cause a neurodegenerative disease or when an international shipping dispute prompted an eruption of nationalist rage against Japan. In many cases, these flare-ups triggered a chain reaction of anger, with User A influencing Users B and C, and outward in a widening circle of hostility, until it seemed all of Sina Weibo was burning. The users, according to the study’s authors, passed along these messages not only to “express their anger” but to instill a similar sense of outrage among other members of their online community on Sina Weibo—one of the only venues where the Chinese can circumvent government restrictions on traditional forms of media. Jonah Berger, a professor of marketing at the Wharton School at the University of Pennsylvania, reached a similar conclusion after conducting a study in the United States. “Anger is a high-arousal emotion, which drives people to take action,” he says. “It makes you feel fired up, which makes you more likely to pass things on.” Berger and a colleague analyzed 7,000 New York Times articles published during a three-month period to see which ones made the most-emailed list. The likelihood of content going viral had less to do with the positive or negative tone of an article, they say, and more to do with how activated the person felt after reading it. Sadness, they observed (perhaps unsurprisingly), was a “deactivating” emotion. Unlike anger, people tend to power down and withdraw—which is why melancholy feelings don’t spread very far or very fast among online communities. The one emotion that outpaced anger in Berger’s study was awe, the feelings of wonder and excitement that come from encountering great beauty or knowledge, such as a news report of an important discovery in the fight against cancer. “Awe gets our hearts racing and our blood pumping,” Berger says. “This increases our desire for emotional connection and drives us to share.”

Can books cure loneliness?
Can books cure loneliness?

A new report from Demos and The Reading Agency charity has found that reading or listening to an audio book can significantly reduce the feelings...

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Will a generator work if the power grid goes out?
Will a generator work if the power grid goes out?

Even your diesel-powered generator won't work, because the circuit board on every electrical device you own will be fried. Here's what you need to...

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Who was the first Survivor?

Richard Hatch On Aug, Richard Hatch, a 39-year-old corporate trainer from Rhode Island, wins the season-one finale of the reality television show Survivor and takes home the promised $1 million prize.

On August 23, 2000, Richard Hatch, a 39-year-old corporate trainer from Rhode Island, wins the season-one finale of the reality television show Survivor and takes home the promised $1 million prize. In a four-to-three vote by his fellow contestants, Hatch, who was known for walking around naked on the island in Borneo where the show was shot, was named Sole Survivor over the river raft guide Kelly Wiglesworth. Survivor, whose slogan is “Outwit, Outplay, Outlast,” was a huge ratings success and spawned numerous imitators in the reality-competition genre. Produced by Mark Burnett (The Voice, The Apprentice), Survivor premiered on May 31, 2000, on CBS. The show centers around a group of sixteen strangers who are stranded for 39 days in a remote location where they must fend for food, water and shelter and compete in various challenges to win rewards and immunity from being voted out of the competition by their fellow contestants. The voting takes place at the so-called “Tribal Council” ceremony and after a contestant is voted off, the show’s host Jeff Probst informs that person that “the tribe has spoken” and asks the evictee to extinguish his or her torch. Survivor had been on the air for 40 seasons.

Do humans still have primal instincts?
Do humans still have primal instincts?

Although humans still possess most of the instincts of our primal ancestors, other instincts have adapted and evolved, which override the older...

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When was Wii U last sold?
When was Wii U last sold?

Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. ......

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What do most people forget when they travel?
What do most people forget when they travel?

Toothbrush is the #1 most forgotten item with 18% of respondents. Men are less forgetful than women -- at least, according to how they responded....

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What colors do birds hate?
What colors do birds hate?

While no color will specifically discourage birds from your yard, having too much white could keep a few birds away. "This probably stems from the...

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