Without context, the most downloaded apps of 2021 so far may look a bit surprising. 2020 certainly saw its fair share of curve balls. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course has carried over into 2021.
The COVID-19 pandemic has had a big impact on the most popular apps of the year. But, marketing hasn’t stopped, and if you want to continue your mobile marketing campaigns, it's important to understand which apps are dominating the market. In order to optimize campaigns, it is essential to know what your target audience's online behavior is and what are the best channels to connect with them.
Let’s take a look at the current most downloaded apps of 2021 in the Apple App Store and Google Play Store. Keep in mind that certain apps that are growing fast (like Clubhouse) are not on this list because they are only for iPhone users and therefore not as widely downloaded.
Top 10 Most Downloaded Apps of 2021
1. TikTok
It’s no surprise that TikTok is one of the most downloaded apps of 2021. By April of last year, the app had amassed over 2 billion downloads overall globally. Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to world-wide lockdown measures.
As more users are stuck at home and on their phones, they’re looking for new ways to entertain themselves. Social media users are already attracted to video, and when you combine that with TikTok’s intelligent algorithm, you create a nearly irresistible app for users.
As the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of 2021. Facebook has been especially useful during this time when people wanted to connect and stay in touch.
Facebook is consistently in the top 10 Apps in the Apple App Store and Google Play Store. According to Statista, it is the most popular app publisher world wide, based on downloads. The Facebook family includes Facebook, Instagram, WhatsApp, and Facebook Messenger. Facebook Advertising and marketing are two very important activities for marketers.
Rounding out the Facebook family is Instagram. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in 2021.
Instagram is especially useful when it comes to marketing. According to Statista, brands uploaded an average of 0.7 posts to the social platform every day in 2018. Between IGTV, Instagram Lives, and Instagram Stories, the app provides plenty of opportunities for marketers to engage with their audience.
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In Summer of 2020, Instagram announced their newest feature, Reels, which is in direct competition with TikTok. It will be interesting to see how this feature evolves over time and impacts downloads.
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