What is the 72-hour rules?

The 72-hour rule states that if you do not take the first step toward applying a new learning and idea within the first 72 hours, the likelihood that you will implement it quickly approaches zero. New learnings, new insights, and new knowledge carry an energetic potential for change.

avivconsulting.com - Creating Breakthroughs and The 72-Hour Rule - Aviv Consulting

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Creating Breakthroughs and The 72-Hour Rule

“Learning is about instantiating ideas and actualizing possibilities.”

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Episode Summary

In this episode we focus on what great learners and leaders do, and on how high performers create breakthroughs. Of all the practices I have been teaching to high performing leaders, the 72-Hour rule is one of the game-changer that enabled more people to accelerate results and create breakthroughs. Here are some of the key points I discuss during this 9-minute podcast: The 72-hour rule states that if you do not take the first step toward applying a new learning and idea within the first 72 hours, the likelihood that you will implement it quickly approaches zero. New learnings, new insights, and new knowledge carry an energetic potential for change. I call this energetic potential – the “protein value” of learning. At the point you receive and experience a new insight, the potency for change is 100%. As the length of time increases from the exposure to the insight, the potential for change diminishes. Here is a way to look at this mathematically:

At the incidence of learning — you have 100% potency for change

Three hours lapse – a little dissipated and you have 95%-98% potency

12 hours – the change potency diminished to 90%

24 hours – 85% potency

48 Hours – 75% potency

72 Hours – 51%-60% potency

Below 51%, the energetic potential for change is diluted to the point of ineffectuality. Which practically means that the gravitational pull of current conditions, habits, and the entrenched inertia override and cancel the change energy initiated by the learning and gravitational pull of a new and different future. The cycle of learning is about instantiating ideas and actualizing possibilities. When it works well, it becomes a virtuous spiral of growth and development. Here is what that cycle looks like:

Stage 1 – you receive: you learn a new skill.

Stage 2 – you understand: you test the learning to validate and confirm it. Stage 3 – you apply: you put the new skill to use within 72 hours. Stage 4 – you teach and take ownership: you create success with the new skill, which motivates you to continue using the skill, teach it to others and learn more new skills. The leverage is in the velocity of implementation—how fast you move from idea to development and practice. Sharing the new information and skill with others through teaching and coaching crystallizes your own learning and enables you to achieve a new level of mastery. An idea is only as good as its concretizing action. You need to move immediately to augment the potency of change and build the momentum of new results. The “muscle” to practice is the concretizing muscle – it’s the muscle that determines your application velocity and accelerates the movement from idea up through the spiral to implementation.

How will you activate the 72-Hour rule today? Who will you teach and share these ideas with to build the momentous and virtuous cycle of learning breakthroughs?

We are here to enable new growth, and to help create new futures.

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