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What is the main purpose of the five Ws?

The five Ws are who, what, when, where, and why. These question words allow students, writers, and researchers to understand the full scope of the topic being discussed. Many of these words can be used in questions to tease out the information.

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Examples of Five Ws in Writing

An author should ask the reporter's questions to ensure they are creating a clear communication. Who, what, when, where, and why examples are all present in the following excerpt: Stan went to the bank last Tuesday to cash a check. He had received the check from his grandmother for his birthday, and he decided that the best idea was to put the money into his savings for later use. Sure, Stan could buy the new bicycle he's been wanting for over a year, but he is set on becoming a doctor and knows college is expensive. In this piece, the author has presented the reader with a full thought. Who is this story about? Stan is the subject of this entire piece. is this story about? Stan is the subject of this entire piece. What is Stan doing? He is cashing a check that he received for his birthday. is Stan doing? He is cashing a check that he received for his birthday. When did this event take place? The author specifies that Stan cashed his check on Tuesday. did this event take place? The author specifies that Stan cashed his check on Tuesday. Where did Stan cash his check? The bank is the location that the author described. did Stan cash his check? The bank is the location that the author described. Why did Stan cash a check at the bank last Tuesday? His reason for this action was to save money for his future dream of becoming a doctor, instead of spending the money on something that would make him happy for a shorter amount of time.

Five Ws Used in Business Writing

In the professional world, the five Ws help writers present a clear and full topic analysis to the audience. The five Ws can be used in everything from projects to proposals to business correspondences. While the five Ws refer to the same questions as in other types of writing, the application in business communications is specifically targeted to enable a writer or speaker to communicate more effectively to professional audiences. The following questions can help the speaker reach their audience:

Who is the client? Who are the stakeholders? Who is the competition? Who is the target audience for this project?

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What are the goals? What is being produced? What is being offered? What is the competition doing?

When should a goal be reached? When did the goal begin? When will the product reach the market?

Where is the business located? Where will the product be sold? Where is our expected clientele likely to buy from?

Why do customers want this product? Why is this product critical to the company's success? Why should we improve or increase the production of this product?

Five Ws in Business Proposals

Effective business proposals are formal documents that outline the plans of a company so that they may obtain more clients, funding, or other support. Each part of the proposal deals with a specific element of the five Ws of writing:

Section of Business Proposal W Being Used Main Objectives What is the goal? What is the strategy? Why is this product being sold? Outline the Scope and Tasks Who will be the client? Where will the product be sold? Where will production take place? Requirements for the Tasks What is needed? Who needs to be involved? Why does this task need to be completed? Timeline When are the deadlines? Price What is a reasonable cost? Who will buy the product?

Five Ws in Journalism

The five Ws are especially useful to journalists. Journalism is the writing, publishing, and broadcast of news stories. The five Ws help journalists present information that may be critical to the general population, who make up a large portion of the audience. In journalism, the five Ws become very specific because the audience seeks a great amount of detail in a short piece of writing or speaking. Like in business writing, the five Ws in journalism become specific to fit the needs of the audience. The questions a journalist must ask and answer include:

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