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What is vegan face?

Simply, vegan face is a name for a slack, wasted look that is caused by an absence of protein in your diet. The skin is dry, sallow and flaky. Protein literally props up the face: it makes it look plump (in a good way) and fresh-faced and wakeful.

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T he vegan is a complicated figure. He or she is much maligned in many quarters: for being faddy, neurotic or picky. Vegans are presented as weak, anaemic — literally and figuratively — and joyless. Some of them probably are, others would likely beat you in an arm wrestle. And so it is unfortunate that vegans — already so tortured — must now see off yet another hardship. Moreover, this one is rooted in science: dermatologists report that the rise of veganism is causing an according rise in what they are calling “vegan face”. Simply, vegan face is a name for a slack, wasted look that is caused by an absence of protein in your diet. The skin is dry, sallow and flaky. Protein literally props up the face: it makes it look plump (in a good way) and fresh-faced and wakeful. Not all vegans are lacking in protein but cutting out all animal products leaves a huge protein deficit, and it can be hard to replace the full complement. Hence, vegan face. Vegan cookbooks - in pictures 1 /10 Vegan cookbooks - in pictures Browse our pick of the best vegan cookbooks... The Oh She Glows Cookbook by Angela Liddon Creator of award-winning vegan blog ‘Oh She Glows’, Angela Liddon knows a thing or two about making non-dairy meals look and taste amazing. The gorgeous photographs in this book will keep you motivated, while tempting recipes like Creamy Avocado Pasta and Chilled Chocolate Espresso Torte will encourage you to cook more. £11.89, Amazon, Buy it now Ms Cupcake: The Naughtiest Vegan Cakes in Town by Mellissa Morgan The idea of baking without dairy and eggs might sound odd, but the recipes in this colourful book – written by the creator of London’s first all-vegan bakery – prove that you can still make indulgent treats free using simple substitutes. Choose from fabulous entrees such as blueberry almond crumble muffins, strawberry cheesecake and coconut bounty cupcakes. £12.91, Amazon, Buy it now The New Vegan: Great Recipes, No-Nonsense Advice & Simple Tips by Aine Carlin Following the success of her first book – Keep it Vegan, author and blogger Aine Carlin returns with this inspiring read full of useful tips and easy-to-follow recipes. Try her filling casseroles on rainy days or the strawberry galette when you need a sweet pick-me-up. £9, Wordery, Buy it now Thug Kitchen: Eat Like You Give a F*** The authors behind popular food blog Thug Kitchen have created a fun, humorous and informative cookbook that’s just the ticket for those who are completely new to veganism. From Broccoli Burritos to Baked Spanish Rice, you’ll find something for every mood and occasion. £11.89, Amazon, Buy it now Healthy Happy Vegan Kitchen Paperback by Kathy Patalsky Who knew kale salad could taste so good? This beautifully-presented book contains a range of approachable recipes that will help you turn those basic ingredients into something wonderful – think BBQ peanut burgers and cashew pot pie. £14.88, Amazon, Buy it now Keep it Vegan by Áine Carlin Upon its inception, Carlin’s popular Pea Soup Eats blog was welcomed with open arms by the then underrepresented vegan community. Even non-vegans will be sated by the food on offer- dishes such as Sweet Potato Sushi and Watermelon Bulgar Wheat Salad are satisfyingly substantial- and it’s a great book to have on hand if you’ve got to entertain someone who’s meat free. £10.49, Amazon, Buy it now 15 Minute Vegan by Katy Beskow We can all have excellent culinary intentions, but when pushed for time and money can often end up reaching for something quick and instantly satisfying like a frozen pizza or shop-bought tortellini. Vegans, on the other hand, don’t have this luxury as limited options in the prepared food aisles mean they really have to think ahead. Thank goodness, then, for this new 15 minute book, offering up meat and dairy free meals that can be whipped up in an instant. We particularly love the sound of the breakfast burritos and butternut squash macaroni. £10.50, Amazon, Buy it now “We noticed a lack of elasticity,” observes Inge Theron, founder of Face Gym, which has devised a facial specifically for vegan face. “Collagen and elastin are made up of protein and those are the two most important substances for youthful, toned and sculpted skin so it’s very important to substitute with supplements. If your body doesn’t get the protein that it needs, it can cause your skin to become dry, sallow, crepey and lacklustre, with saggy jowls and a loss of muscle tone and elasticity.” Face Gym was inspired in part because many of its own team had turned vegan (Theron promises she is a “huge advocate of the vegan movement”).

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The Vegan Face facial centres on “boosting collagen, reducing inflammation and supplementing your skin with omega-rich prebiotic vegan skincare.” It also involves the FaceGym Pro machine (not as draconian as it sounds), a piece of apparatus which will “lift, tone and sculpt your facial muscles, a laser to remodel the collagen, and our radio frequency machine to plump the skin, giving you a radiance and glow that can be lost from reducing your protein intake.” After a bespoke analysis, you’ll also take home a face oil, and advice on diet, supplements and nutrition to ensure your face does not slacken again (facegym.com).

FaceGym’s Vegan Facial helps to lift, tone and sculpt your facial muscles

There are layers within layers: some vegans might worry that a facial, designed to solve their vegan face, might contain products that are not suitable for vegans. FaceGym’s treatment is vegan friendly, and concerned vegans can be assured that Chelsea facialist Nataliya Robinson’s vegan peel also avoids using any animal by-products. Robinson exfoliates the skin then applies a care solution that includes blueberry, orange, lemon and sugar cane, which smoothes texture and hydrates the skin. Then she performs a deep cleanse to unblock pores, applies a chamomile compress to calm down the resulting inflammation, and then soothes the complexion with seaweed. She rounds off with a massage, with homemade oils (nataliyarobinson.co.uk). Once vegan face has taken hold of your complexion, can you fight it? “The effects of veganism are reversible,” Theron reassures, “if you fuel your body with rich, plant-based protein, fermented plant and pre- and pro-skin biotics and look at collagen supplements. Radio frequency is a huge collagen booster, so we use this a lot on our vegan customers as it’s simply unbeatable for plumping, lifting and toning and generates a big dose of collagen after every use, which means you don’t see the full effect immediately — instead, your skin just gradually gets better and better.” Of course, you ought also to take matters into your own hands and maximise your protein intake — try the holy trinity of tofu, quinoa, beans — and use strong exfoliaters to slough off all the dry skin cells.

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Theron recommends avocado, nuts, lentils and split peas. Moreover, monitor your face carefully: the cheeks should be pillowy, not deflated, and you shouldn’t look, constantly, as though you’ve just had A Very Heavy Night. If this is the case, up your intake and face the consequences.

@phoebeluckhurst

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