Why do men get less matches?

Men send out more messages, to more potential partners, but tend to put in less effort or are less committed to their matches. Women may feel flattered by the frequency of matches, but they may also feel disappointed when trying to follow up and have deeper conversations.

smh.com.au - Tinder: women get many more matches, but it's quantity, not quality

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Tinder's approach to romance is straightforward, yet brutally effective. Matches are made using sparse criteria: looks, availability and location. Because people can gauge someone's attractiveness after just a one-second glance, Tinder users often churn through profiles at astounding speeds. While most online dating websites such as Match or eHarmony attempt to connect similar users based on carefully constructed algorithms, Tinder does nothing of the sort. Using geolocation, Tinder generates a stream of photos from potential mates who are in or around the user's location. Users then "swipe right" on profiles that they like or "swipe left" on those they don't. If two individuals both "swipe right" after viewing the other's profile, they will be alerted that a "match" has been made, and they'll be allowed to message one another. According to Tinder, the app boasts 1.4 billion "swipes" a day and is available in over 196 countries, from France to Burundi. Specifically, Tinder may be causing what researchers call "a feedback loop", in which men use less strict criteria for finding a mate by serially swiping, and women use more discerning criteria in response to the deluge of matches. But we shouldn't sound the alarms just yet, as swiping may reflect more about our cognitive shortcuts than our more nuanced romantic desires. As a social psychologist I've focused my research on exploring why Tinder – as one of my interview participants put it – is so "evilly satisfying". While completing my dissertation exploring sexual conflict on Tinder, I've analysed hundreds of surveys, interviews and internet posts from Tinder users describing their experiences with the app. My preliminary results suggest Tinder users do, in fact, have different outcomes than those who either use online dating websites or don't use any dating technologies at all. In terms of psychological conditioning, Tinder's interface is perfectly constructed to encourage this rapid swiping. Since users don't know which swipe will bring the "reward" of a match, Tinder uses a variable ratio reward schedule, which means that potential matches will be randomly dispersed. It's the same reward system used in slot machines, video games and even during animal experiments where researchers train pigeons to continuously peck at a light on the wall. In a study on the brains of drug addicts, researchers found that the expectation of the drug caused more release of the feel-good neurotransmitter dopamine than the actual drug itself. Similarly, for those who may be expecting the next swipe on Tinder to lead to reward, serial swiping can start to look and feel a lot like addiction. Not surprisingly, in 2015 Tinder began to limit the amount of daily right swipes to around 100 for users who don't buy into their premium service, TinderPlus. And yes, there have already been reports of Tinder withdrawal for those who have tried to break up with their Tinder account.

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So when it comes to finding a mate, Tinder's rapid pace appeals to the simplest of our cognitive shortcuts: are they nearby? Are they available? Are they attractive? If so, swipe right. For short-term hook-ups that may be good enough. But is that really all Tinder is good for?

Research has shown that men and women may have different motivations for using the app. While women do frequently engage in short-term mating strategies, men repeatedly demonstrate more desire for short-term mating. In addition, studies suggest men are more likely to pursue romantic partners using direct and quick methods of approach and proposition, and they spend more time and energy looking for short-term mating opportunities than women. And since Tinder users often use the app when they're alone and can reject or express interest without receiving any social backlash, males may be especially drawn to rapid swiping. As a result, women and gay men receive more matches than heterosexual men. In one of the first quantitative studies conducted on Tinder, researchers created an equally attractive fake male and fake female Tinder profile and then "swiped right" on everyone who appeared in the app. They then recorded the number of swipe matches and messages each of the fake profiles received in return. While the female profile had a matching rate of 10.5 percent, the match rate for the male profile was a minuscule 0.6 percent, with most matches coming from gay or bisexual men.

smh.com.au - Tinder: women get many more matches, but it's quantity, not quality

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